I worked with John at the Mighty Q — Q107 — for many years and he has always been a professional, stellar, successful sales person! Today, John Perras is an outstanding sales orator and motivator. I’ve had the good fortune to attend some of John’s sales training and he knows what he speaks of — he’s walked the walk. My personal favorite piece of advice John shared a couple of years ago was the “Three Rs of Radio — Reach, Repetition and Relevance”. I find myself repeating that line with all new radio advertisers to this day!