Testimonials

John’s engaging and personal trainer approach was very disarming. I recognized that about him in our first call to set the training schedule and I knew then this could work for my team. After 2 weeks of training I heard the usual ‘it’s taking so much of my time after 4 weeks of training that was replaced with ‘it’s demanding but I am getting a lot out of it’ then after 6 weeks and attending their graduation ceremony I was genuinely delighted and proud to see ALL 5 sales reps having grown through the training program. Some more than others but each and every one of them had a more finely tuned sales engine than when they started. John, you delivered to the reps what you told me you would, you set the conditions for them to find motivation. You left the woodpile much higher than when you found it!

I have worked with John for many years in the radio business. He has been invaluable in providing great radio information for his stations and the industry in general. We have put together some amazing radio executions that have generated excellent results for my clients. John is truly passionate about radio and works hard to ensure others are also passionate about it. He has a ton of knowledge and insight that he imparts to others that is thoughtful and engaging. He truly knows his stuff and does a great job helping new sales reps in the business.

John was always one of the most highly respected Account Managers in the building…high-energy, collaborative, creative and exuded an infectious enthusiasm. During the years in which John and I worked most closely, I discovered that he was highly effective BOTH on the agency AND direct sides of our business, quite unusual for people in our industry. Relationship management was a huge strength for John. I am not surprised to hear about his training and coaching success, because he was always the unofficial coach in the office during his years with Rogers.

John, I wanted to thank you and let you know how your training has impacted our sales teams. Our salespeople you trained said they have never been this busy in January, they have filled their days with prospecting and appointments and it is paying off. Media sales are tough enough without the added stress of a pandemic, working from home, and virtual sales call. Your training has made a difference and the impact has paid off as the team has put your lessons into practice with face-to-face client meetings.

John built strong relationships with his clients. While I worked with him, John’s mantra was ‘Best In Class Service.’ He clearly practiced what he preached because our clients and staff loved working with him. While John was General Sales Manager at Indie 88, our sales grew. John is a charismatic leader, which made him a natural sales trainer. His authenticity and experience allowed him to relate to pretty much anyone in the room. If you are looking for someone with expertise in sales training and building team unity, John will be an asset to your team.

John’s coaching was different. Instead of classroom theory and philosophy, your approach focused on sharing real-world tactics that were immediately employable in the field. Your singular focus was on helping our sellers increase billings and personal income. You challenged them to push beyond their personal paradigm and try new approaches to traditional selling practices. Your ongoing coaching after the teaching was impactful and is the most common failure in traditional training. Plus you held each sales professional to a level of personal accountability. John, your work has made a difference in our business, thanks for your drive and passion.

John is more than just an excellent sales mentor he is also an incredibly creative tenacious person. His sales training was thoughtful and incredibly well rounded; giving me the tools to move forward with my goals. I highly recommend John Perras’s sales training methods to anyone looking for a successful career in sales!

I worked with John at the Mighty Q — Q107 — for many years and he has always been a professional, stellar, successful sales person! Today, John Perras is an outstanding sales orator and motivator. I’ve had the good fortune to attend some of John’s sales training and he knows what he speaks of — he’s walked the walk. My personal favorite piece of advice John shared a couple of years ago was the “Three Rs of Radio — Reach, Repetition and Relevance”. I find myself repeating that line with all new radio advertisers to this day!

I have had the pleasure of working with John many times since 1994 across multiple businesses. I have always been impressed with John’s overall understanding of consumer marketing, audience segmentation and how various media fit into a reach / targeting strategy. He has a passion for broadcast but understands, and more importantly, helps his clients understand how to construct a balanced approach to the market. John brings his authentic self to every business relationship, and leverages his interactions to generate insights for clients to reflect on.

I’ve worked with John for nearly 20 years, up close and with some of our largest clients. He goes the extra distance to make sure the agency gets the straight goods while the client gets a great value. This is the kind of delivery I have come to know from John and his team.

John’s coaching has made a significant difference in not only my sales numbers but the success of my clients marketing efforts. His program redefines the traditional fundamentals of media sales by introducing me to micro-habits and practices that have developed my skill set, productivity and the approach I take to sales – daily. The four level(s) grading system that John utilizes enables me to focus on the specific areas I needed to improve on and by getting to know the details of my specific clients, pitches and prospects. I was able to see how this approach could immediately affect and improve my business.

I would highly recommend John’s coaching to any sales person new or old in the exciting but busy world of media sales. A refreshing approach on the basic but important practices that are sometimes lost and a focus on improving clients campaigns and how we service them is something every salesperson can benefit from. A strategy for accountability to the process was effective and John truly cares about the development of his students.