Sales Fundamentals Inc.

“IF YOU CAN’T MEASURE IT, YOU CAN’T MANAGE IT”

Tyler Mason

John’s coaching has made a significant difference in not only sales numbers for myself – but the success of my clients in their marketing efforts. His program redefines the traditional fundamentals of media sales by introducing micro-habits and practices that have developed my skill set, productivity and the approach I take to sales daily. The four level(s) grading system John utilizes was able to focus on the specific areas I needed to improve on, and by getting to know the details of my specific clients, pitches and prospects I was able to see how his approach could immediately affect my business.

I would highly recommend John’s coaching to any sales person new or old in the exciting – but busy world of media sales. A refreshing approach on the basic practices that are sometimes lost and a focus on improving client’s campaigns and how we service them is something every salesperson can benefit from. A strategy for accountability to the process was effective and John truly cares about the development of his students.

Tyler Mason
Radio & Digital Account Manager

CJ Nutter

John is more than just an excellent sales mentor he is also an incredibly creative tenacious person. His sales training was thoughtful and incredibly well rounded; giving me the tools to move forward with my goals. I highly recommend John Perras’s sales training methods to anyone looking for a successful career in sales!

CJ Nutter

Cheryl Foster

I worked with John at the Mighty Q — Q107 — for many years and he has always been a professional, stellar, successful sales person! Today, John Perras is an outstanding sales orator and motivator. I’ve had the good fortune to attend some of John’s sales training and he knows what he speaks of — he’s walked the walk. My personal favorite piece of advice John shared a couple of years ago was the “Three Rs of Radio — Reach, Repetition and Relevance”. I find myself repeating that line with all new radio advertisers to this day!

Cheryl Foster

Bruce MacKenzie

I have had the pleasure of working with John many times since 1994 across multiple businesses. I have always been impressed with John’s overall understanding of consumer marketing, audience segmentation and how various media fit into a reach / targeting strategy. He has a passion for broadcast but understands, and more importantly, helps his clients understand how to construct a balanced approach to the market. John brings his authentic self to every business relationship, and leverages his interactions to generate insights for clients to reflect on.

Bruce MacKenzie
MBA, Senior Leader - Transformation - Strategy - Operations

Eric Orticello

I’ve worked with John for nearly 20 years, up close and with some of our largest clients. He goes the extra distance to make sure the agency gets the straight goods while the client gets a great value. This is the kind of delivery I have come to know from John and his team.

Eric Orticello