Working with incredible people.
“IF YOU CAN’T MEASURE IT, YOU CAN’T MANAGE IT”
The above quote has been credited to many people, I personally give it to the great business guru, Peter Drucker. Your team has to deliver measurable results and so do we. At Sales Fundamentals we start with a great team who has a good track record and build from there. We have a great team ready to share their knowledge, insights, and experience with your team. We give you skills you can use and measure right away. A team that can give your clients memorable impactful creative. Next year radio is 100 years old, it does today, as it has for years deliver results, measurable results. Let us get your team ready. Thank you,
John Perras

John Perras
FounderFounder of Sales Fundamentals Inc, John Perras has been selling and managing in the Broadcasting Industry for over 30 years. John’s approach on Prospecting, Profiling, Presenting, Closing and Servicing with measurable KPI’s has got him to the top of the industry and kept him there in every sales position he’s held. Selling over $50 million dollars is no easy accomplishment. John has worn many hats working in Canada’s #1 major market in Canada at Top Tier Broadcasters including Rogers Communications, Rawlco, WIC and Central Ontario Broadcasting. He has collaborated with the best top national and local brand marketers such as Home Depot, Ikea, Pizza Pizza, BMW, OLG, major car dealerships and many many other advertiser categories. He has helped launch start up radio stations and grew revenue as well at the Top Radio brands in Canada such as CHFI 98.1, Kiss 92.5, Q107 and Indie 88. John has also taught media studies at Humber College, has been a guest speaker at many conferences and events such as the Radio Show hosted by the U.S. Radio Advertising Bureau; a Speaker and Moderator at OAB (Ontario Association of Broadcasters) in Toronto. John believes his formula provides transferable skills in any sales environment including media such as digital, television, print and radio and can be taught to any willing sales team.
John’s friendly approach combined with his in-depth knowledge of sales & the broadcast industry makes him an impactful, approachable trainer & coach.
Phone:416.716.8331