Working with incredible people.


The above quote has been credited to many people, I personally give it to the great business guru, Peter Drucker. Your team has to deliver measurable results and so do we. At Sales Fundamentals we start with a great team who has a good track record and build from there. We have a great team ready to share their knowledge, insights, and experience with your team. We give you skills you can use and measure right away. A team that can give your clients memorable impactful creative. Next year radio is 100 years old, it does today, as it has for years deliver results, measurable results. Let us get your team ready. Thank you,

John Perras 

John Perras

John Perras


Founder of Sales Fundamentals Inc, John Perras has been selling and managing in the Broadcasting Industry for over 30 years.  John’s approach on Prospecting, Profiling, Presenting, Closing and Servicing with measurable KPI’s has got him to the top of the industry and kept him there in every sales position he’s held.  Selling over $50 million dollars is no easy accomplishment. John has worn many hats working in Canada’s #1 major market in Canada at Top Tier Broadcasters including Rogers Communications, Rawlco, WIC and Central Ontario Broadcasting.  He has collaborated with the best top national and local brand marketers such as Home Depot, Ikea, Pizza Pizza, BMW, OLG, major car dealerships and many many other advertiser categories.  He has helped launch start up radio stations and grew revenue as well at the Top Radio brands in Canada such as CHFI 98.1, Kiss 92.5, Q107 and Indie 88.  John has also taught media studies at Humber College, has been a guest speaker at many conferences and events such as the Radio Show hosted by the U.S. Radio Advertising Bureau; a Speaker and Moderator at OAB (Ontario Association of Broadcasters) in Toronto.  John believes his formula provides transferable skills in any sales environment including media such as digital, television, print and radio and can be taught to any willing sales team.

John’s friendly approach combined with his in-depth knowledge of sales & the broadcast industry makes him an impactful, approachable trainer & coach.


Executive producer / President BangoMedia

Dave Barker

Born in Toronto Ontario, Dave attended Humber College for Radio Broadcasting, Second City for Comedy Improv, and Spenard David Racing School for auto racing.

He began his career as a stage actor at Toronto’s Colonnade Theatre, then worked in several radio stations as a writer, producer, and announcer. His radio career includes 17 years as Creative Director for Canada’s biggest rock station, Q107 Toronto, where his many character voices were featured in hundreds of commercials, comedy bits, and parody songs.

Barker has won 36 radio  awards including “Best Writer, Canada” (Gold – Soundcraft Awards), “Creative Excellence” (Gold – Soundcraft Awards), “Humour” (Gold, Crystal Awards) …and “Best Online Radio Format” (Gold – International Radio Festival of New York)

Perhaps the highlight of his radio career was a stint as writer-director-producer for the LA based Playmate Radio Team, a traveling radio show starring playmates from Playboy Magazine.

Between acting gigs, Dave Barker teaches voice training at the College of Sports Media.s

Phone:905.529.9901 Ext. 028

Managing Partner, MJM Media

Brent Clifford

Our all-encompassing marketing expert, Brent brings a wealth of experience to the table, having worked on both sides of it, as a client with 3M and DHL, and as a suit with OKD and Young & Rubicam. Brent’s career in this business has encompassed all stages of the ad process, with a focus on brand development and marketing strategies for large international clients as well as local businesses. When it comes to marketing anything, Brent is the perfect blend of left brain logic and right brain passion.

Phone:905.529.9901 Ext. 032

MJM Media

Mike McCurlie

A lot of the Big Ideas for MJM’s marketing campaigns originate in the brain of Mike McCurlie. Mike has spent a lot of time at the Wizard Academy in Texas training under Roy Williams and other marketing wizards.Heading up the creative thinking for unique brands like Firkin Pubs, Brava Beer and La-Z-Boy, he knows how to make the message clear. Customer service is paramount and evident in the number of long-term clients that continue to use MJM to grow their brands over the last few decades, like Mandarin Restaurants and MADD Canada. Great face time on the right media channel is only half the battle; the other half is the creative that represents your brand. We can help you with that.

Phone:905.529.9901 Ext. 22