I have had the pleasure of working with John many times since 1994 across multiple businesses. I have always been impressed with John’s overall understanding of consumer marketing, audience segmentation and how various media fit into a reach / targeting strategy. He has a passion for broadcast but understands, and more importantly, helps his clients understand how to construct a balanced approach to the market. John brings his authentic self to every business relationship, and leverages his interactions to generate insights for clients to reflect on.